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Data Privacy Policy

Last Updated: June 26, 2025

Welcome to /, a website owned and operated by 911±¬ÁÏ (“Reed”). At Reed, we respect your need for privacy. We strive to handle your personal data thoughtfully and responsibly.

Purpose of this Policy

The purpose of this Privacy Policy (“Policy”) is to let you know the types of personal data we may collect and process from you when you visit the / or any other online platforms owned or operated by Reed (the “Websites”), or through any other interactions you have with Reed (collectively with the Websites, the “Services”). This policy describes our practices for collecting, processing, using, maintaining, protecting, and disclosing your personal data, and your rights to ensure proper management of this personal data, when you use or engage in the Services.

Policy

This Policy applies to anyone who provides personal data to Reed – online or otherwise, who authorizes Reed to obtain personal data from third parties (e.g., the Common App), or who accesses the Websites or otherwise engages with our Services. This Policy applies only to the extent required under applicable state and federal data-privacy laws. Words used in this Policy may have different but substantially analogous terms in different jurisdictions and are intended to apply across jurisdictions except where expressly limited.

By accessing and using the Services you acknowledge that you have read and understood the content of this Policy. Accordingly, if you do not agree to the terms of this Policy, do not use the Services.

Jurisdiction-Specific Rights: Oregon, EEA & U.K.

If you are a resident of Oregon, this entire Policy applies to you. However, please see our Oregon Privacy Addendum, which will inform you about your rights under Oregon law.

If you are located in the European Economic Area (“EEA”) or the United Kingdom (“U.K.”), this entire Policy applies to you. However, please see our EEA and U.K. Privacy Addendum, which provides more information about which rights you have regarding the processing of your personal data.

Changes to this Privacy Policy

Updates to this Policy may be made from time to time to comply with changing regulations or internal data privacy procedures. In the event of an update, the revised policy statement will be posted at: /policies/data-privacy.html.

Who We Are and How to Contact Us

If you have a question or concern about this Policy or the privacy and protection of your personal data, please contact us:

Attn: Office of the Chief Information Officer

911±¬ÁÏ
3203 Southeast Woodstock Boulevard
Portland, OR 97202
United States of America

Email: cio@reed.edu

Children Under the Age of 16

The Websites are not intended for children under sixteen (16) years of age. No one under age sixteen (16) may provide any personal data to or on the Websites. We do not knowingly collect personal data from children under sixteen (16). If you are under sixteen (16), do not use or provide any personal data on the Websites or on or through any of their features. If we learn we have collected or received personal data from a child under sixteen (16) without verification of parental consent, we will delete that personal data. If you believe we might have any personal data from or about a child under sixteen (16), please contact us at our contact information above.

Personal Data We Collect Directly and Indirectly From You

Personal Data We Collect Directly From You

We collect personal data you provide to Reed for purposes relevant to Reed operations in pursuit of its academic mission. When you interact with Reed, we gather several types of personal data, including:

• Personal Details: This encompasses your name, demographic information, contact information (such as address, email, and phone number), Social Security number, country, organizational ID, online account credentials, and official identification numbers, and any other information used to identify a specific individual.
• Application-Related Information: We collect personal data pertaining to your admission application, including your educational background, personal essays, recommendations, and any additional relevant personal data.
• Student Life Data: This includes personal data about your academic pursuits, living arrangements, participation in organizational programs (including travel), and alumni status.
• Financial Information: We gather personal data related to your financial situation, including income history, tax documentation, personal data relevant to financial aid eligibility, and payment details. We may also collect financial personal data related to your orders from the bookstore.
• Donation-Related Information: For donors, we collect personal data on contribution amounts, organizational affiliations, giving history, title, role, and any legal documents associated with donations.
• Communication Records: We maintain personal data about your interactions with Reed, including the date, time, and subject of your inquiries, as well as your preferred communication methods, and personal data provided in forms you fill out.
• Alumni or Other Engagement Information: We gather personal data when you volunteer, order from the bookstore, when you engage the custom search engine within the Websites, emergency contact information for certain events, dietary restrictions, and any other personal data you choose to provide to us.

We may also collect any other personal data that you provide to us.

Personal Data We Collect Indirectly from You

We gather personal data about your use of the Services through cookies and other technologies. We may collect the following personal data through cookies on the Websites: standard web browser information, including browser type, Internet Protocol address, pages viewed on the Websites, and links clicked, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the Websites.

Personal Data We Collect Through Automatic Data Collection Technologies

Cookies and Tracking Technologies

We may collect personal data from you when you access the Websites and when you subscribe to our email services. We may collect personal data about the computer, mobile device, or other devices you use to access the Websites such as IP address, geolocation information, unique device identifiers, browser type, browser language, or other personal data of this nature to improve our Services.

On the Websites, we may use web analytics tools, including primarily Google Analytics. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. We use the information collected to understand how our visitors are using the Websites and make improvements for a better online experience. Google Analytics uses third-party to track visitor interactions and collects an anonymized version of the of Website visitors in order to provide us with a sense of where our visitors come from. Google Analytics does not store or report to us visitors’ actual IP address information. This information may include personal data.

Cookies

Cookies are small files that are stored on your computer (unless you block them). The Websites may use cookies to:

• Understand and save your preferences for future visits.
• Compile aggregate data about Website traffic and Website interaction so that we can offer better Website experiences and tools in the future.
• Speed up your searches.
• Store information about your preferences, allowing us to customize our Websites according to your individual interests.

Reed uses Google Custom Search for website searching. Reed search results do not contain ads and do not generate ad-related cookies. Google does use cookies to identify what website the user is on when performing a search and to track user preferences and search history. You can control and/or delete cookies as you wish – for details, see .

Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in websites, online ads and/or email that are designed to: (1) collect usage information, like ad impressions or clicks, and email open rates; (2) measure popularity of Services and associated advertising; and (3) access user cookies. This information may include personal data.

Data Logging

Reed’s servers automatically collect and log information when you use the Websites, Services, or Reed’s computer systems. Log data may include your Internet Protocol (IP) address, date and time the Websites or systems were used, and technical information about your devices and preferences.

Log data may be used to facilitate your access to the Websites and Services, monitor system performance, troubleshoot problems, and facilitate Reed’s response in the event of prohibited uses of computing resources, or unauthorized access to sensitive data. Log files are stored for at least five days and no longer than they are needed for performance monitoring, troubleshooting, and forensic purposes.

Processing of Donations

We accept donations from you only and do not directly collect or store payment information. We use third-party, PCI-compliant, payment processors, which collect payment information on our behalf in order to complete transactions with our donors. While our administrators can view and track actual donations via the client portals of the payment processors, we do not have access to, or process, credit card information.

Social Media

We use social media plug-ins (e.g., Instagram, Facebook, X, LinkedIn, BlueSky and YouTube). These features may collect your IP address and/or other personal data as set forth in each social platform’s privacy policy, which page you are visiting on our Websites, and may set a cookie to enable the feature to function properly. We also have a presence on some social media platforms, including Facebook, Instagram, X, LinkedIn, YouTube, Bluesky, and others. Through our accounts on social media platforms, we may in some instances collect personal data when you interact with Reed accounts or otherwise communicate with us through those accounts. Any personal data that you post on social media is governed by each social platform’s privacy notices, and any personal data that we collect via our social media accounts will be processed in accordance with this Policy.

For EEA or U.K. residents, please see EEA and U.K. Privacy Addendum for more information regarding our legal relationship with some of those social media platforms.

Photography and Video

Photos or video taken at our events, programs, or other interactions you have with us may be used in publications such as brochures, newsletters, magazines, and video presentations. Such photos or videos may also be used electronically in online publications, the Website, emails, social networking websites, such as Facebook, Instagram, YouTube, LinkedIn, or X (formerly, Twitter), or in other electronic or print forms of media. These images and videos may be retained in perpetuity as historical and archival records of Reed. Reed will use such images and videos in accordance with this Policy. If you are pictured and would like us to discontinue such use, please contact us at cio@reed.edu.

Personal Data We Collect From Other Sources

We collect personal data from third parties for purposes relevant to Reed operations in pursuit of its academic mission. When gathering your personal data, we may obtain it from various external sources, in accordance with applicable data protection laws:

• Educational Institutions: We may collect personal data from other schools you have attended or applied to.
• References and Family Members: Personal data might be obtained from individuals who can vouch for your character or provide additional context about you.
• Educational Partners: Organizations like the Common Application and the College Board may share relevant personal data with us.
• Public Databases: We may access publicly available information about you.
• Social Media Platforms: Personal data related to your public interactions with our organization on social media may be collected and used.
• Third-Party Marketing Partners: These entities may provide us with certain personal data.
• Independent Organizations: Various other organizations may serve as sources of personal data.

This personal data collection enhances our ability to provide you with tailored services and make informed decisions. We prioritize data accuracy and transparency, with the objective that all personal data gathered is relevant, up-to-date, and obtained through lawful means.

Sensitive Data We Collect

We recognize the special nature of sensitive personal data. Sensitive personal data represents a specialized category of personal data requiring elevated protection and careful handling, and includes:

• Personal belief systems
• Genetic or biometric information
• Health-related information

We may collect sensitive personal data exclusively:

• During formal application processes
• For legitimate organizational purposes
• With explicit individual consent
• In compliance with regulatory requirements

Withdrawing Your Consent

You may have additional rights related to sensitive data. For more information, please see our Oregon Privacy Addendum if you are an Oregon resident or the EEA and U.K. Privacy Addendum if you are a resident of the EEA or UK.

How We Use Your Personal Data

We may use personal data we collect about you or that you provide to us:

• Admissions and Enrollment: To process and evaluate applications, make admission decisions, and facilitate student enrollment.
• Academic Administration: To manage course registration, track academic progress, and administer educational programs.
• Student Services: To provide and improve services related to housing, dining, health, counseling, and other student support functions.
• Financial Management: To process tuition payments, administer financial aid, manage scholarships, and process any financial transactions with Reed.
• Alumni Relations: To maintain relationships with graduates, organize alumni events, and facilitate ongoing engagement with the Reed community.
• Fundraising and Development: To process donations, manage donor relationships, and support fundraising and stewardship initiatives for Reed.
• Visa and Immigration Support: To assist international students with necessary documentation and compliance with immigration regulations.
• Communication: To send you important updates and notices, respond to inquiries, and maintain an ongoing connection with students, faculty, staff, and alumni.
• Institutional Research: To conduct internal analyses for the improvement of Reed programs, operations, and Services.
• Legal Compliance: To fulfill legal obligations and comply with applicable laws and regulations.
• Safety and Security: To maintain campus safety and security, including emergency notifications when necessary.
• Marketing and Recruitment: To provide information about Reed programs and events to prospective students and the wider community.
• Other Services and Benefits: To provide other services and benefits to students, faculty, staff, alumni, and other persons.

Any email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions. We may also use your personal data to contact you about services that may be of interest to you.

We are committed to using this personal data responsibly and in accordance with applicable data protection laws and regulations.

How We Disclose Personal Data

We may share personal data with third parties for purposes related to the pursuit of our educational mission.

Third-Party Service Providers

We engage trusted third-party service providers to assist us in various operational aspects:

• Application processing and management
• Communication services for applicants and students
• Data analysis and research to improve our processes
• IT and cloud service providers
• Payment processors for tuition, fees, donations, and purchases
• Data storage and analysis for alumni and donors

These providers are bound by contractual obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them.

Research Partners

To contribute to the advancement of higher education, we may share anonymized or aggregated data with:

• Academic researchers studying educational trends
• Organizations working to improve access to higher education
• Entities conducting studies to enhance the admissions process

Note that anonymized and aggregated data is not personal data. We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

Other Disclosures

We may also disclose your personal data to fulfill the purpose for which you provide it, for any other purpose disclosed by us when you provide the personal data, and with your consent.

We may also disclose your personal data to legal, financial, insurance, auditors, to fulfill compliance requirements, and other advisors in connection with commercial transactions, the management of our organization and operations, to defend against legal claims; to investigate, prevent, or act against illegal activities, suspected fraud, situations involving potential threats to safety, or violations of our terms of use; to protect our operations, assets, and intellectual property; to allow us to pursue appropriate legal remedies or limit damages; to pursue any reorganization, merger, sale, joint venture, assignment, transfer of assets, or other disposition of all or any portion of our organization, assets, or stock; or as otherwise required by law or pursuant to a lawful order.

General Retention Personal Data Periods

Additionally, we will retain personal data we collect from you where we have an ongoing legitimate need to do so (for example, to comply with applicable legal, tax or accounting requirements). Additionally, we cannot delete personal data when it is needed for the establishment, exercise, or defense of legal claims (also known as a “litigation hold”). In this case, the personal data must be retained as long as needed for exercising respective potential legal claims.

How We Protect Your Personal Data

We employ a variety of technical and procedural measures designed to protect your personal data from misuse and unauthorized access. These measures include policies that aim to limit access to your personal data to the fewest number of individuals who need that information for legitimate business purposes. Firewalls, intrusion detection and prevention, log monitoring, data encryption, internal and external vulnerability scanning, and other technical measures are used to safeguard your data from unauthorized access.

The safety and security of your personal data also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of personal data via the internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our Services. Any transmission of personal data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services.

“Do Not Track” and GPC

Your internet browser and mobile device may allow you to adjust your browser settings so that “do not track” (DNT) requests are sent to the websites you visit. The Websites do not currently respond to DNT signals due to the absence of an industry-standard protocol. As of January 1, 2026, we will honor the global privacy control signal.

Links to Other Sites

The Websites contain links to affiliated vendor websites, such as email services, account portals, online donor pages, social media, and events registration pages. We are not responsible for the content, or the privacy practices employed by those other websites. A link to another website does not constitute an endorsement of that website or any of the content or information provided by that website. We encourage our visitors and users to be aware when they leave our Websites and to read the privacy policies of each website they visit.

International Transfers of Personal Data

We are located in the United States, and the personal data that we collect is stored on servers located in the United States. This means that your personal data will be collected, processed, and stored in the United States, which may have data protection laws that are different from (and sometimes less protective than) the laws of your country or region, such as the General Data Protection Regulation 2016/679 (“GDPR”) in the European Union.

By sending us personal data, you agree and consent to the processing of your personal data in the United States, which may not offer an equivalent level of protection to that required in other countries.

We have implemented safeguards designed to ensure that the personal data we process remains protected in accordance with this Policy, including when processed internationally or by our third-party service providers and partners. The safeguards we may take at our discretion include, for instance, entering into specific agreements in connection with any onward transfers of personal data. We may implement other mechanisms and adopt similar appropriate safeguards with our third-party service providers and partners. Further details can be provided upon request.

Oregon Privacy Addendum

This Oregon Privacy Addendum (the “Oregon Privacy Addendum”) supplements the information in our privacy policy located at /policies/data-privacy.html (the “Policy”), which describes our privacy practices for our website located at or any other online platforms or technologies owned or operated by Reed (the “Websites”), and any other interactions you have with Reed (collectively with the Websites, the “Services”).

Specifically, the Oregon Privacy Addendum provides residents of Oregon additional information about their privacy rights under the Oregon Consumer Privacy Act (“OCPA”). This Oregon Privacy Addendum is intended only for residents of Oregon.

Your Consumer Rights

Know What Personal Data We Have

You have the right to know whether we are processing your personal data, what personal data is being collected about you, whether it is disclosed, and to whom (as provided in the Policy).

Access and Data Portability Your Personal Data

You can request access to your personal data. This enables you to receive a copy of the personal data we hold about you. We may request specific information from you to enable us to verify your identity. Your right to access your personal data is not absolute. If we cannot provide you with access to your personal data, we will inform you of the reasons, subject to any legal restrictions.

Correct Your Personal Data

Reed aims to ensure the personal data we possess is accurate. If you believe personal data about you is incorrect, incomplete, or outdated, you may request the correction or an update of that information. We will use reasonable efforts to revise it.

Delete Your Personal Data

You may ask us to delete or remove personal data where there is no legal reason for us to continue using it.

Opt-Out of Processing Personal Data

You may opt-out of our processing of your personal data in connection with targeted advertising or the purpose of profiling you in furtherance of decisions that produce legal effects or effects of similar significance.

Withdraw Consent

You have the right to withdraw any consent you may have previously given us at any time. If you withdraw your consent, this will not affect the lawfulness of our collecting and processing your personal data up to the point in time that you withdraw your consent. Even if you withdraw your consent, we may still use your information, provided it has been fully deidentified and does not personally identify you.

Exercising Your Privacy Rights

If you wish to contact us in connection with the above, please do so and include your name, address, email, phone number, and the specific request you would like to make. Parents and legal guardians may contact us on behalf of their minor children.

We will respond to your written request without undue delay. We may require additional information to authenticate your request. If we are not able to honor any part of your request, we will notify you and, in our response, we will explain as to why we cannot do so.

Nondiscrimination

We do not discriminate against individuals who exercise their privacy rights.

Appeal Our Decision

If we deny your request to exercise your privacy rights as described above, you may appeal our decision by writing to us at the address from which our response was sent within 45 days of the date of our response. Please provide any additional, relevant information you believe we should consider in evaluating your appeal.

If we refuse your request again, you may have the right to file a complaint with the Attorney General. Please see for more information on contacting the Attorney General.

Personal Data Retention

For personal data retention information, please see our General Retention Personal Data Periods section.

Contact Information

To ask questions or comment about this Oregon Privacy Addendum, our Policy and privacy practices, or to exercise your rights hereunder, please contact us at the information provided in our Who We Are and How to Contact Us section.

EEA and UK Privacy Addendum

Reed has updated its policies regarding the recording and use of personal data for individuals residing in the European Economic Area (“EEA”) and the United Kingdom (“UK”), in compliance with the General Data Protection Regulation 2016/679 (“GDPR”).

How Do We Use Your Personal Data

As explained in our privacy policy located at /policies/data-privacy.html (the “Policy”), which describes our privacy practices for our website located at or any other online platforms or technologies owned or operated by Reed (the “Websites”) and any other interactions you have with Reed (collectively with the Websites, the “Services”). We use your personal data for a variety of distinct reasons.

For our users located in the EEA and the UK, we must have a valid legal basis to process your personal data. Generally speaking, the main legal bases under the GDPR that justify our collection and use of your personal data are:

• Performance of a contract – When your personal data is necessary to enter into or perform our contract with you.
• Consent – When you have consented to our use of your personal data via a consent form (online or offline).
• Legal obligation – When we need to use your personal data to comply with our legal obligations.
• Legal claims – When your personal data is necessary for us to defend, prosecute or make a claim.
• Legitimate interests – When we use your personal data to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights.

Below are the general purposes and corresponding legal bases (in italics) for which we may use your personal data:

Staying In Control of Your Personal Data: Your Rights

If you are in the EEA or the UK, you have certain rights in relation to your personal data:

• The Right to be Informed – our obligation to inform you that we process your personal data;
• The Right of Access – your right to request a copy of the personal data we hold about you (also known as a ‘data subject access request’);
• The Right to Rectification – your right to request that we correct personal data about you if it is incomplete or inaccurate;
• The Right to Erasure (also known as the ‘Right to be Forgotten’) – under certain circumstances, you may ask us to delete the personal data we have about you (unless it remains necessary for us to continue processing your personal data for a legitimate business need or to comply with a legal obligation as permitted under the GDPR, in which case we will inform you);
• The Right to Restrict Processing – your right, under certain circumstances, to ask us to suspend our processing of your personal data;
• The Right to Data Portability – your right to ask us for a copy of your personal data in a common format (for example, a .csv file);
• The Right to Object – your right to object to us processing your personal data (for example, if you object to us processing your personal data for direct marketing);
• Rights in Relation to Automated Decision-Making and Profiling – our obligation to be transparent about any profiling we do, or any automated decision-making; and
• The Right to Lodge a Complaint at any Time to the Supervisory Authority for Data Protection Issues in Your Country of Residence – however, we ask that you please contact us first so that we can first address your concerns.

These rights are subject to certain rules around when you can exercise them.

If you are located in the EEA or the UK and wish to exercise any of the rights set out above, you may contact us. You will not have to pay a fee to access your personal data (or to exercise any of the other rights) unless your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request under those circumstances.

We may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. If we cannot reasonably verify your identity, we will not be able to comply with your request(s).

Personal Data Transfers

Personal Data Retention

For personal data retention information, please see our General Retention Personal Data Periods section.

Automated Decision-Making

Reed does not use automated decision-making without human intervention, including profiling, in a way that produces legal effects concerning you or that otherwise significantly affects you.

Our Contact Information

Should you have other questions or concerns about our EEA and U.K. Privacy Addendum or our Policy, please contact us at the information provided in our Who We Are and How to Contact Us section.